Professional, flexible & involved
Research over the phone is one of the oldest and most-used methods to conduct market research. The interviewer can reach out to many respondents in a short period of time, while also being able to get the same interaction with the consumer as Face-to-Face research.
Online research has gotten more and more popular when doing market research. Especially in the Netherlands, where more than 90% of households has access to the internet, is it a very effective method of collecting data.
When doing research, it is often necessary that a consumer can see, taste or hold a (new) product. In this case, Ibt offers research on central locations across the Netherlands. Besides, Ibt also offers research to consumer experience during events or in stores.